By default the store gets the price that stands in the supplier feed. Everything else is rules that change it; no rules, no change. The order is fixed: markup, discounts, fixed prices, rounding.
Markup
The base markup is a coefficient shared by the supplier. It is then narrowed by cuts:
- store category — one coefficient for tools, another for plumbing;
- supplier together with a category — the same product from two suppliers can be counted differently;
- price range — one markup on cheap items, another on expensive ones.
These cuts are not decoration: a percentage on a small part and the same percentage on an item worth thousands are different business decisions.
Discounts
A discount is the same rule with a minus sign, with one difference: it writes the old price into the card, so the buyer sees it struck through rather than just a cheaper item. The same cuts apply, plus the manufacturer — handy for supplier promotions that run across a whole brand.
Fixed prices
A list of “SKU — price”. Such a price is set as is and markup rules no longer touch it. It is how you keep items you agreed on separately without pulling them out of the common flow.
Rounding
The last step. After all the rules the price is rounded to the chosen precision, so that the shelf does not show 1237.4419.
When it is computed
During the import and on every price refresh. Nothing has to be recalculated by hand: change a rule and it applies on the next scheduled run.
Which of these come with the program and which are a separate plugin is shown under Plugins; what costs what is on the Pricing page.